Paraguay will host the 16th edition of the Customer Experience and Innovation Congress on 7 and 8 September 2026, at the the Paseo La Galería Events Centre in Asunción. Held under the theme “The New Human Edge”, the congress will bring together national and international experts to explore customer experience, artificial intelligence, cybersecurity, digital transformation, leadership, global services, and emerging technologies.
The official launch was a collaborative effort between the Ministry of Industry and Commerce (MIC), the Paraguayan Association of Contact Centres & BPO (APCC), and consultancy firm Connect for People (CFP). Organised by the APCC, the congress has received official backing, with the Ministry of Industry and Commerce declaring the 2026 edition to be of Institutional Interest.
The Ministry of Industry and Commerce has also launched GUIDEX, a platform designed to help Paraguayan SMEs navigate the export process and access international markets.
Exploring the future of business and technology
The congress agenda will examine some of the most pressing challenges and opportunities facing businesses today. Artificial intelligence and digital transformation will be explored in depth. Experts will discuss how companies can use these technologies to improve efficiency and create more personalised customer journeys.
The event will also address how businesses can integrate new technological tools responsibly and effectively. Cybersecurity will also feature prominently throughout the congress. Sessions will cover strategies for protecting sensitive data and building resilient systems against emerging threats.
Discussions on leadership and the management of global services will reflect the increasingly interconnected nature of the modern economy. The programme will also consider the skills and strategies businesses need to navigate technological and organisational change successfully.
A platform for knowledge sharing and recognition
The two-day event will feature a diverse programme combining learning, networking, and practical insights. Attendees can expect keynote speeches from leading industry figures, offering strategic perspectives on the challenges and opportunities shaping the sector. The congress will also present success stories from companies that have implemented innovative strategies.
These examples will highlight improvements in customer experience and operational performance. A dedicated technology solutions fair will give businesses an opportunity to showcase their latest products and services. It will also allow participants to discover new tools and potential partners. The programme will culminate with the CX Innovation Awards, recognising excellence and innovation in customer experience.
Ultimately, the Customer Experience and Innovation Congress is positioned as a strategic initiative to strengthen Paraguay’s standing as an attractive destination for investment in the services sector. By bringing together international expertise and showcasing local capabilities, the event aims to contribute to the country’s reputation as a hub for innovation and business services.
