How Graphic Designer Kitty González Carries Paraguay’s Colours Across Australia

Kitty González is a Paraguayan multimedia designer based in Naarm (Melbourne), Australia. She has been representing Paraguay across the world for over ten years. Her work spans a wide range of projects, from marketing campaigns to major Australian festivals, often reflecting and celebrating her cultural identity. In conversation with The Asunción Times, Kitty González discusses her academic journey from Paraguay to Australia.

From Paraguay to Australia

Like many secondary school students in Paraguay, Kitty faced the decision of choosing a bachelor’s programme. She opted for a technical degree in graphic design and continued along this path at university. Through a BECAL Master’s scholarship, the multimedia designer relocated more than 14,000 kilometres from her home to Monash University in Naarm.

“Later on, I expanded my interests to motion design as well. That is when I decided to pursue a Master’s in multimedia design,” she says when reflecting on her decision. “The programme taught me a great deal about animation and video. After finishing the Master’s programme here, I liked Melbourne so much that I wanted to stay and work. It is such a creative city.”

Commercial and cultural work

Kitty González has worked primarily in commercial design and advertising. During the Midsumma Festival 2026, a celebration of LGBTQI+ voices and cultures across Australia, she showcased her custom designs on the festival’s Yarra Trams, as well as on billboards, posters, and promotional materials. Incorporating elements of history, legacy, texture, and culture, her work brought colour and vibrancy to the festival.

“I think what is valued in my work is the way I always keep the message first,” Kitty explains. “My goal is to tell a story, even when I work with brands. What is interesting is that people always see something different. I try not to explain too much about what is behind it. What matters to me is that they see something that I might never have imagined.”

Always connected to Paraguay

Through the use of varied shapes, colours, and abstraction, she invites viewers to interpret her work from their own perspectives.

Today, Kitty works as a freelancer, focusing on both cultural and commercial projects. “Interestingly, living abroad has connected me more deeply to my Paraguayan identity. There are many reasons for that. However, I have always had in mind that even if I live elsewhere, I will continue to create work connected to Paraguay.”

Guaraní: The Surviving Language

As her final Master’s project, Kitty González created a short animated film about the Guaraní language, Paraguay’s second official language. Her piece, Guaraní: The Surviving Language, was selected as the best project at the culmination of the programme.

“It is an interesting topic to discuss with Australians. When I say that I can speak an indigenous language as well, people are often surprised. There are many aspects of life in Paraguay that we do not fully recognise until we move abroad. In Paraguay, everyone speaks Guaraní; it is completely normal. That is not the case in Australia”.

“I think the things one comes to value about one’s culture while living abroad offer an interesting perspective for storytelling. Language is one of my favourite subjects. Since Paraguay and Australia are so far apart, not many people know much about my hometown. In that sense, I can present Paraguay as something new each time. Guaraní is remarkable, and more people should know about it,” she adds.

Motioning forward

As Kitty González develops her personal brand in Naarm, her dreams of going back to Paraguay grow. “It is a dream of mine to do something meaningful in Paraguay as well. I know it will happen,” she says heartfeltly.

Learn more about the Paraguayan multimedia designer through her Kitsinmotion website, or follow Kitty González on Instagram.