For over 25 years, Ruta 66 has been a trusted destination for a wide variety of bags and travel accessories in Asunción. With a strong focus on variety and affordability, the store has built a loyal customer base by offering high-quality products that cater to every traveler’s and everyday shopper’s needs. It is the place to shop travel items before visiting the country, as Paraguay is among the best destinations to visit in 2025, according to Lonely Planet.
A legacy of convenience and quality
Ruta 66 was founded with the goal of providing everything you need in one place for travel essentials, stylish bags, school bags, wallets, and more. At a time when shoppers had to visit downtown Asunción, particularly Mercado 4, which was the main shopping hub, the store’s founders identified a growing demand for a more convenient option. This led to the opening of their first store in Shopping Villa Morra, marking the beginning of their journey as a leading bag and accessories retailer in Paraguay.
A Wide Selection of Travel Must-Haves
Whether you’re looking for a durable suitcase, a trendy handbag, school backpack, or a practical travel organiser, Ruta 66 has it all. The store specialises in a wide range of products, including suitcases, backpacks for different uses, handbags in various styles, wallets, and travel essentials like pillows, locks, and organisers. Ruta 66 imports products from multiple brands and has a strong partnership with Chenson, a well-known brand in the travel accessories market.
Multiple Ruta 66 locations for easy shopping
Ruta 66 currently operates in three key locations across Asunción: Shopping Villa Morra, Shopping Multiplaza, and Paseo Lambare. Each of these branches offers an extensive selection of products, allowing customers to browse in person and find the perfect bag or accessory to suit their needs.
For those who prefer to shop from the comfort of their home, Ruta 66 provides a seamless online shopping experience with nationwide delivery. Customers can place orders easily through Instagram, Facebook, or WhatsApp, ensuring fast and reliable service no matter where they are in Paraguay.
Exclusive discount for The Asunción Times VIP Members
As a special offer for VIP Members of The Asunción Times, Ruta 66 is offering a 10% discount on all purchases across its three locations, whenever you show your VIP Member Card – one of many VIP Member Benefits. This exclusive deal makes it even more convenient and affordable to gear up for your next trip with high-quality travel essentials!
To redeem this exclusive discount, VIP members must present their VIP membership card at the time of purchase.
Trending Products: The Viral Travel Backpack
One of the store’s most in-demand items is the “viral travel backpack”, a backpack that is now trending in TikTok. Designed to function like a compact suitcase, this backpack offers excellent organisation and ample storage space, making it a perfect companion for frequent travelers. While prices may vary depending on stock availability, these backpacks are expected to range between Gs.189,000 and Gs.385,000 (around 25USD to 50USD). For those looking for more budget-friendly options, casual travel backpacks start at Gs.110,000 (~15USD).
Why Choose Ruta 66?
Customers appreciate Ruta 66 for its extensive variety, competitive prices, and commitment to quality. Whether you’re looking for a specific color or a particular design, the store ensures that you’ll find the perfect travel accessory to match your needs.
If you are planning your next trip, make sure to visit Ruta 66 for all your travel essentials. Don’t forget to show your VIP Card from The Asunción Times to enjoy your exclusive 10% discount!
You can see more by visiting the Ruta 66 Instagram page.
