After a long pause, the Asunción Fashion Week made its highly anticipated return in 2024, showcasing a dynamic mix of established and emerging designers and affirming that this event is here to stay. The week-long celebration of fashion, culture, and immense creativity left an indelible mark on the attendees. With key moments such as the launch party on Thursday, the grand finale on Sunday, and the lively after-party. It was clear this edition was nothing short of extraordinary.
Asunción Fashion Week: Venue and Highlights
The event took place at the Gran Hotel Del Paraguay, nestled in the historic Las Mercedes neighborhood, a location that added timeless charm to the showcases. The venue, with its colonial architecture and verdant gardens, provided an elegant setting that enhanced the grandeur and sophistication of the fashion week. The ambiance, combining tradition with modern flair, complemented the collections presented, creating a memorable experience for attendees.
The Asunción Fashion Week runway shows spanned from Wednesday through Sunday, featuring a diverse lineup of designers and brands from Paraguay, Argentina, Peru, Bolivia and Colombia, showcasing a blend of local creativity and international influence.
Notable Moments Throughout the Week
Wednesday, October 30: The week kicked off with Atelier Tanya Maldonado DSGN presenting a capsule collection that set a sophisticated tone for the upcoming showcases.
Thursday, October 31: The celebration officially commenced with an exciting opening party at Mamba Carmelitas, where the fashionable crowd gathered for a night of music, networking, and style.
Saturday, November 2: A robust lineup with highlights including:
- Solar Guaraní and Il Colmo showcased their innovative and artistic takes on modern fashion.
- Yirko Sivirich from Peru brought an international flair, impressing attendees with unique and stylish designs.
- Hobo and Anghel Roderick added to the evening’s allure, presenting collections that blended creative expression with wearability.
Sunday, November 3: A day filled with elegance and anticipation, featuring:
- La Bonita Swimwear by Valeria Meza and Isidora with Guess adding vibrant and chic beachwear looks to the runway.
- Stecher, Ofelia Otello, and Karla Herrera showcased collections highlighting craftsmanship, modern designs, and elegance.
Grand Finale with Hugo Vazquez’s “Cabure”
Asunción Fashion Week reached its climax with Hugo Vazquez and his brand “Cabure,” captivating the audience with a collection that perfectly married tradition and contemporary style. His designs were a vivid tribute to Paraguayan heritage, adorned with intricate details and bold colours that celebrated cultural pride.
A Vision for the Future
Asunción Fashion Week’s director emphasised the event’s long-standing legacy, sharing that it has been 21 years since its founding and revealing their ambitious vision for the future. He expressed that his plan for the next 25 years is already underway, ensuring that the event continues to be a platform for showcasing Paraguayan and international fashion excellence.
Asunción Fashion Week After-Party: Closing with a Bang
The final show seamlessly transitioned into an after-party hosted by Eisenbahn – a Southern Brazilian beer company with a good presence in Paraguay – where designers, models, and guests celebrated the successful conclusion of Asunción Fashion Week. The air was filled with joy, laughter, and music, creating an unforgettable close to an inspiring week.
Conclusion: A Triumphant Return
The 2024 Asunción Fashion Week marked a new chapter for fashion in Paraguay, celebrating not just style but community and cultural pride. From Atelier Tanya Maldonado’s capsule collection to Hugo Vazquez’s closing “Cabure,” each moment was a testament to the talent and vision that define Paraguayan fashion. Held at the storied Gran Hotel Del Paraguay, the event showcased that fashion in Asunción is alive, evolving, and stronger than ever.
