The city of Areguá will host its first Ceramics and Strawberry Festival on 13 and 14 November 2026. The festival will bring together two of Areguá’s most recognisable traditions: ceramic craftsmanship and strawberry production. The event will feature local artisans, strawberry producers and Paraguayan artists.
Activities will begin at 20:00 at the esplanade of Iglesia Nuestra Señora de la Candelaria (Our Lady of Candelaria Church). Residents and visitors will enjoy two evenings of live music, ceramic exhibitions and strawberry-based treats. Admission will be free.
Two nights of crafts, strawberries and music
The opening night on Friday, 13 November, titled “Noche Aregüeña” (Areguá Night), will celebrate the city’s local talent. The programme will feature artistic performances by Areguá’s musicians and dancers. During the event, an expo-fair will showcase handmade clay pieces, glazed pottery and works by local ceramic artisans. In addition, strawberry producers will offer fresh fruit and a variety of desserts.
Saturday’s event, titled “Noche de Ciudades” (Night of Cities), will welcome delegations and representatives from other localities. The evening will feature music and dance performances by national artists. Luque’s historic Orquesta Típica Los Orrego, a Paraguayan folk music ensemble, will be one of the evening’s highlights. The ceramic expo-fair and strawberry-based food stalls will continue throughout the evening.
Areguá’s ceramic heritage
Ceramic-making has been a central part of Areguá’s history, cultural identity and local economy. The tradition dates back to the late 19th century. Since then, the craft has become an important source of income for local families, with techniques passed down through generations of artisans. Using red clay found in the surrounding area, local workshops produce a variety of pieces, including pottery, flowerpots and decorative figures. These handmade ceramic products are sold throughout the city, especially along Avenida de la Candelaria in the town centre.
In 2019, UNESCO named Areguá a Creative City under the Crafts and Folk Art category. The recognition highlighted the city’s ceramic tradition and its contribution to local culture.
Areguá’s strawberry tradition
Strawberry production is another defining part of Areguá’s identity and livelihood. The city is widely known as the “strawberry capital” of Paraguay. Each year, it hosts the traditional Expo Frutilla (Strawberry Fair), where local families sell fresh fruit and homemade products.
The fair brings together producers from across the area and attracts visitors looking to enjoy the strawberry season. More than 80 producer families participated in the 2026 edition, offering products such as jams, juices, liqueurs and strawberry desserts. The upcoming November festival will give the city another opportunity to celebrate its strawberry production.
How to reach the festival
The First Ceramics and Strawberry Festival will take place at the esplanade of Iglesia Nuestra Señora de la Candelaria. Located on a hill in Areguá’s historic centre, the church offers panoramic views of Lake Ypacaraí. It is a popular meeting place for local cultural events.
The church stands at 515 De la Candelaria Street, Areguá 110103, in the Central Department. Drivers can reach the location from Asunción via Luque, taking the Autopista Silvio Pettirossi and continuing along Avenida Las Residentas. Those travelling by bus can take lines 11, 110 or 111, which connect different areas of the capital with Areguá.
Through its music, ceramic heritage and locally grown strawberries, the celebration will offer visitors a chance to experience the traditions that shape Areguá’s cultural identity. For more information and updates, follow Festival de la Cerámica y la Frutilla on Instagram.
