An ambitious residential development in Nueva Asunción, Paraguay’s fastest-growing urban area, is positioning itself as the country’s premier open neighbourhood. Heroes del Chaco, located just five minutes from central Asunción via the Heroes del Chaco Bridge, encompasses over 900 residential plots across what developers describe as the largest approved open neighbourhood development in the region.
The project targets middle-class families and investors seeking affordable access to prime real estate in Nueva Asunción, an area experiencing rapid urban expansion. Offering families an alternative to exclusive gated communities, whilst maintaining proximity to the capital city of Asunción.
Heroes del Chaco’s strategic location drives investment appeal
The development sits within the urban zone of Nueva Asunción, positioned as the closest residential option to both Asunción city centre and the affluent Villa Morra district.
Mary Carmen Verdun, Representative of real estate developer Alma Tierra S.A., explains the location’s significance: “It is basically the closest neighbourhood to the centre possible. When you cross the bridge, you are almost there. Just five minutes from the bridge.”
Verdun details the strategic connectivity, noting that Heroes del Chaco provides access to key destinations within 5 minutes to Jardín Botánico, 15 minutes to Commercial & Corporate Centre (Aviadores del Chaco), and sits just a few blocks from the main road.
Unlike traditional suburban developments that require lengthy commutes, Heroes del Chaco capitalises on existing infrastructure. Residents can access the site through two entrances: the primary route via the Mirador (viewpoint) area, and a future entrance through a service road currently under construction to connect with the main highway’s collector road.
The development’s proximity to established projects including Costa del Norte and La Ribera creates a concentrated urban hub. Verdun emphasises that Heroes del Chaco distinguishes itself as the sole open neighbourhood among predominantly gated community developments in the area, positioned adjacent to the closed neighbourhood “La Ribera” within what she describes as “an impressive urban development zone”.
Pricing strategy rewards early investment
Alma Tierra S.A.’s Heroes del Chaco employs a tiered pricing system designed to incentivise early purchases during the construction phase, Verdun explains. Plots are a minimum 360 square metres in size.
“The first 100 plots are available with financing options requiring minimum deposits of Gs. 980,000 (approximately US$135) monthly over 240 months. Prices increase by 20% increments as sales milestones are reached, with increases occurring at plots 101-300, 301-500, 501-700, 701-900, and finally for the remaining plots until sold out.”
Currently, 63 plots have been sold, she states. “The pricing strategy reflects confidence in the area’s growth potential, whilst making entry-level investment accessible to a broader demographic than exclusive developments typically serve.”
The development has attracted both local and international investment interest, with overseas buyers joining domestic investors in purchasing plots as investment vehicles, anticipating significant appreciation as Nueva Asunción develops into a major urban centre.
Infrastructure development timeline
The project timeline centres on land preparation and basic infrastructure installation. Heroes del Chaco is currently in its sand fill phase. “The land preparation process is expected to require approximately two years, with plot delivery scheduled for late 2026”, Verdun recalls.
Upon completion, residents will receive plots with compacted earth streets and pre-installed electrical posts.
Municipal plaza: community centrepiece
Heroes del Chaco will feature what developers claim will be Paraguay’s largest municipal plaza. According to Verdun, the development sits “minutes away from Paraguay’s largest municipal plaza”, positioning it alongside the future municipal headquarters. The plaza size results from municipal regulations requiring developments to allocate specific percentages of land for public spaces proportional to the number of residential plots.
Verdun envisions the plaza as more than a neighbourhood amenity: “We imagine this space as a green area where people can walk, and where children can play. Where you can go for outdoor walks close to your home, and close to everything else.”
“Municipal officials have indicated intentions to develop the plaza beyond basic green space requirements,”she adds, “creating a destination that serves the broader Nueva Asunción community rather than merely fulfilling regulatory obligations.”
Community integration and security
The development promotes coordination between neighbourhood projects, and engages with national ministries such as Interior and Public Works to support regional growth.
Security considerations benefit from proximity to established gated communities, while maintaining the accessibility of an open neighbourhood. This strategy aims to encourage planned urban development rather than disorganised growth.
Commercial development near Heroes del Chaco includes ongoing negotiations for retail and hospitality projects, though specific details remain undisclosed. These additions are expected to provide essential services and entertainment options for residents whilst attracting visitors to the broader area.
Target market and vision
Heroes del Chaco specifically targets families seeking alternatives to distant suburban locations or expensive central urban housing. “The development appeals to public servants, professionals working in Villa Morra, and families currently commuting from areas like Capiatá or San Lorenzo, which impose lengthy travel times to central employment locations.”
The project also attracts small investors recognising Nueva Asunción’s growth potential, Verdun continues. “Early buyers include individuals purchasing multiple plots as long-term investments, anticipating the area’s transformation into a major residential and commercial hub.”
Mirroring European urban planning models
Looking ahead, developers envision Heroes del Chaco as the residential complement to Nueva Asunción’s emerging commercial districts. The planned integration of residential, commercial, and recreational facilities mirrors European urban planning models, where distinct zones serve specific functions whilst maintaining easy interconnection.
Heroes del Chaco represents a calculated response to Paraguay’s changing urban demographics, offering middle-class families quality residential options without the premium pricing of exclusive developments.
“As Nueva Asunción continues evolving into the capital region’s primary growth area, early investment in Heroes del Chaco positions buyers to benefit from inevitable appreciation whilst accessing modern urban amenities today.”
How to buy plots of land in Heroes del Chaco, Nueva Asunción
Plots in Heroes del Chaco are selling fast. The developer offers a range of 0%-interest financing options, and monthly payments starting at Gs. 980,000 (approximately US$135) over 20 years, for plot sizes starting at 360sqm. Purchasers so far comprise both investors and those planning to build and live in Heroes del Chaco.
To secure your spot in Nueva Asunción’s premier open neighbourhood, and access the last few plots available at the initial price point, contact Gianina Ardissone on WhatsApp at +595 982 242021 for plot availability and financing options.
