Paraguay has taken a major step onto the international tourism stage after Condé Nast Traveler included Asunción in its list of the Best Places to Visit in Central and South America for 2026. The recognition showcases the city’s growing tourism momentum, driven by new gastronomic offerings and a vibrant cultural scene. This development also signals a rising regional interest in Asunción as a dynamic and evolving destination.
Condé Nast Traveler is a luxury and lifestyle travel magazine, known for its in-depth destination guides, hotel reviews, and insider travel advice.
A country breaking tourism records
Paraguay is experiencing a notable surge in international interest, as highlighted in an article by journalist Megan Spurrell. She notes that although Paraguay has historically been one of the least visited countries in South America, the nation recorded a remarkable 53% rise in tourist arrivals during the first quarter of 2025. This marks a promising milestone for the country’s tourism sector.
Travellers are increasingly drawn to Paraguay’s unique blend of tradition and modernity. From its vibrant culinary scene and specialty coffee culture to its contemporary art spaces and restored historical districts. Asunción, in particular, is emerging as a dynamic gateway for visitors eager to explore the country’s rich identity and warm hospitality.
The rise of a modern capital
Asunción is at the heart of this momentum, driven by a series of ambitious urban developments. The magazine points out several key projects reshaping the city. In particular, the revitalisation of the historic city centre, breathing new life into heritage buildings and public spaces. The city also plans to introduce electric buses as part of its sustainable mobility efforts in the summer of 2025.
A new generation of chefs is redefining traditional Paraguayan cooking. Professionals are transforming the scene into one of the region’s most innovative culinary movements. Restaurants such as Cocina Clandestina and Pakuri, both highlighted by 50 Best Discovery, along with Óga, are leading this gastronomic evolution.
The magazine also spotlights Patio Colonial, one of The Asunción Times’ VIP businesses, housed in a restored century-old mansion, which blends heritage with contemporary cuisine.
Asunción’s coffee scene is also flourishing, fuelled by a growing appreciation for high-quality brews. Cafés such as Kaffe’i, which was recently recognised for its excellence The World’s 100 Best Coffee Shops ranking from the Allegra Group. El Cafetero is another one that represents this new wave of specialty coffee. Condé Nast Traveler notes that this trend adds a fresh, youthful energy to the capital.
Paraguay’s evolving identity
Asunción’s rise is reinforced by a rapidly expanding hospitality landscape. One where restored historic landmarks such as the Gran Hotel del Paraguay are accompanied by contemporary boutique offerings like Factoria, La Misión, and the Palmaroga Hotel Asunción. The latter became the country’s first Hilton property following its 2024 renovation.
Paraguay’s rich cultural identity further strengthens this renewed appeal. Shaped by the widespread use of Guaraní and reflected in institutions such as the Museo del Barro, Fundación Texo, the Museum of Economics, La Chispa Cultural Centre, and the Dr Andrés Barbero Ethnographic Museum.
Together, these developments affirm Condé Nast Traveler’s view of Asunción. As a city on the rise with a vibrant blend of tradition, modernity, and creative energy, Asunción is positioning itself as one of South America’s most compelling destinations for 2026.
