Asunción will host the 2026 Cultural and Creative Industries Week from 17 to 22 November 2026. The National Secretariat of Culture (SNC) promotes this initiative to showcase the economic potential of Paraguay’s cultural sector. International meetings, training spaces, business rounds and various activities form the core of the programme.
At the official launch of the event, Paraguay’s Culture Minister Adriana Ortiz emphasised the initiative’s aim during the presentation as seeking to unite the national government, international organisations and civil society representatives. The goal is to establish Paraguay as a regional benchmark in culture and creative industries.
Several major events will mark the week. The Futures Forum will take place with the Spanish Cooperation Agency and the Juan de Salazar Spanish Cultural Center. The Ibero-American Country Brands Meeting is also on the agenda.
Key markets and forums drive the week’s agenda
The Entre Fronteras event, organised by the National Institute of Public Administration (INAP), will occur alongside other activities. A special edition of the Palmear Fair is set for 21 November 2026, featuring cultural production from all 17 departments of the country.
The Ministry of Industry and Commerce stressed the importance of inter-institutional collaboration to advance creative and cultural industries. Paraguay will assume the pro tempore presidency of the Ibero-American Council of Country Brands. Delegations from 15 countries will take part.
Audiovisual market and international meetings
INAP Director Natalia Fuster outlined the sixth edition of the Entre Fronteras Audiovisual Market (MAEF). It runs from 19 to 22 November 2026 and features business meetings, panels, masterclasses and training sessions. Activities will connect creators, buyers, distributors and platforms from various countries. Opportunities for cooperation and marketing will also emerge.
Laura Meza, director of the Juan de Salazar Spanish Cultural Center, highlighted the Ibero-American Meeting titled “Futures: culture, development and transformations”. It takes place from 18 to 20 November 2026 with specialists from Peru, Colombia, Spain, Brazil and Paraguay. The gathering provides a space for reflection on cultural challenges and perspectives.
2026 Cultural and Creative Industries Week attendance
The event follows Paraguay Business Week 2026, marked as “the nation’s largest international promotion event. 026 Cultural and Creative Industries Week organisers expect between 6,000 and 10,000 participants throughout the week. This includes international guests and those registered for the activities.
The event seeks to strengthen regional ties, and will underscore the contribution of cultural and creative industries to the country’s economic development. This initiative, according to organisers, aims to elevate Paraguay’s standing in the regional cultural landscape.
