Brazilian rising star Ana Castela will light up Ciudad del Este on 21 November, 2025. Her show, named “Ana Castela At Home” (Ana Castela En Casa), will take place at the Gran Nobile Hotel & Convention in Alto Paraná. The concert, sponsored by Shopping China, is her debut performance in Paraguay and offers fans a rare live experience of the country’s emerging country-pop scene icon.
Who is Ana Castela?
Ana Castela, also known as the Boidadeira (“The Cowgirl” in Portuguese), burst onto the Latin music scene. She is blending Brazil’s sertanejo (Brazil’s country music style) with vibrant pop production. Her rise in recent years has brought millions of streaming plays and a distinct image: a cowgirl hat, a bold attitude, and the farm-rooted authenticity that sets her apart.
Her family owns a ranch in Paraguay, which she often mentions as the source of her inspiration. She emphasised her special connection to the region and her appreciation of the Paraguayan-Brazilian border culture.
Why her show matters in Paraguay
The concert in Ciudad del Este underscores how Paraguay is evolving into a destination for major Latin-music artists. Located at the heart of the triple-border region, the city is a strategic entry point for cross-border audiences from Brazil and Argentina. Ana Castela’s Paraguayan ties amplify the local connection, making her show more than a performance. Her performances are becoming a shared cultural moment for fans on both sides of the border.
The stylish marketing ride
Her team’s marketing campaign has been bold and effective: a bright pink Mini Cooper adorned with her signature oversised cowgirl hat has been cruising the streets of Ciudad del Este. Passers-by stop, photograph, and post the vehicle online. This strategy is generating free buzz and building excitement for the show. The campaign does more than promote a concert; it builds Ana’s brand recognition across the city and digital spaces alike.
Ana Castela show details you should know
- Date & Time: Friday, 21 November 2025 – 21:00 hrs
- Venue: Gran Nobile Hotel & Convention, Ciudad del Este, Alto Paraná.
- Tickets: Available online via Ticketea (event page “ANA CASTELA”) and at local sales points. Entry starts from general-admission and VIP passes; age classification is +18.
- What to Expect: A staged show featuring her hit songs, high-energy choreography, and stage production that reflects her farm-roots style with modern flair.
- How to Buy: Register on Ticketea or All Ingressos, select your seats via the interactive map, complete your payment, and receive an e-ticket via email. Or contact one of the event’s official sellers:
- +595 983 447-662
- +595 972 751-663
- +595 975 799-292
For fans of live music, regional culture, or simply something fresh and bold, Ana Castela’s show in Ciudad del Este is one to mark in your calendar. The pink car is already turning heads and soon, the concert will turn the city alive.
