In the heart of Paraguay’s Chaco, where heat, dust, and resilience shape daily life, a family project quietly grew into an international reference. Today, Agroganadera Pukavy competes once again in the Brangus – Champion of the World competition, running from 1 to 14 December 2025. Representing the brand is Emmanuel Tassy Giménez, only nineteen, yet carrying three decades of family history on his shoulders.
“It all started in 1995 with a huge dream,” Emmanuel explains. “We wanted quality livestock with cutting-edge genetics, but without losing the essence of real fieldwork.”
The Agroganadera Pukavy legacy
For Emmanuel, Pukavy is the story of a family and a team united by purpose. “Behind Pukavy is the Giménez family and people who share the same passion for breeding.” Their farms stretch across Presidente Hayes and Boquerón, forming what he calls “the heart of a project that combines tradition, innovation, and effort”.
The focus on genetic improvement came from necessity. Paraguay’s demanding environment required animals that were more resilient, productive, and functional. “We evolved a lot over the years. We work with full evaluation programmes, fertility, genomics, and embryo transfer. Every cross has a clear goal, and every birth is a bet on the future.”
What sets Pukavy apart
Paraguayan beef enjoys a strong international reputation, yet Pukavy’s cattle stand out even further. Emmanuel believes the key is consistency. “We do not look for just one champion. We want a solid genetic line that keeps type, docility, racial character, and functionality. Our animals perform well both in the field and in the ring.”
Their results speak for themselves. Arasunu (2019), King George (2022), and Don Ángel (2024 and 2025) brought home world titles. For Emmanuel, these achievements go far beyond trophies. “Those championships reflect years of work, early mornings, mistakes, and lessons. Each title confirms we are on the right path and fills us with pride for Paraguay.”
What unites their champions is intangible. “They share something you cannot buy or improvise: genetic backing, consistent lines, and love in their upbringing.” Their structure, balance, and gentleness make them stand out. “They are bulls that came to stay, already proving their value through outstanding progeny nationally and internationally.”
Preparing for the world stage
Achieving two consecutive “Best Reproducer of the World” titles required extraordinary dedication. “The process was long and very technical. We cared for every detail: nutrition, health, handling, and presentation. But above all, it was teamwork. Nothing is achieved alone.”
When a calf born in Pukavy becomes a global reference, the feeling is indescribable. “It is pure emotion. It is seeing a dream that started more than thirty years ago materialise. You feel pride, gratitude, and responsibility, because every achievement raises the bar.”
Their preparation for international competitions follows the same philosophy: time, care, and respect. “We want them in their best version without losing naturalness. There are no shortcuts, only constancy, patience, and respect for the animal.”
Life in the Paraguayan Chaco
The climate and landscape of Paraguay play a defining role in shaping their herd. The conditions create animals that are strong, adaptable, and functional. “Paraguay demands rusticity. That is part of the genetic identity we want to transmit.”
Daily life in Agroganadera Pukavy is grounded in planning and hard work. “We start early. We plan the month’s tasks: donor checks, births, feeding, records, insemination plans, or general sanitation. It is constant work, but with joy, because each day brings something new.”
Values guide the entire operation. According to Emmanuel, passion, humility, and love for the work define both animal care and human relationships. “We are family in Pukavy. That human bond sustains everything.”
Challenges and hopes for the future
Despite recognition and titles, their motivation remains unchanged. “What keeps us going is passion. Every birth and every new genetic line drives us forward. There is always room to improve.”
He also observes the national market with optimism. “The Paraguayan cattle market grew a lot. There is professionalism, investment, and a constant search for quality. Paraguay is earning respect in the world.”
Paraguayan meat continues to attract international buyers due to its flavour, tenderness, and natural production systems. “It is natural, pasture-raised, and sustainable. We compete equally with major exporters.”
Agroganadera Pukavy contributes to this reputation by raising animals tailored to local conditions. “Our genetics seek to improve national production: more adapted, efficient, fertile, and meatier animals.” When these lines enhance other herds, their mission feels fulfilled.
However, the sector also faces challenges. Export requirements demand strict sanitary standards, while technological advances require constant adaptation. “Markets are demanding, and technology must be used to improve control and traceability.”
Sustainability remains central to Pukavy’s approach. They work with rotational systems, protect soil and water, and promote biodiversity. “Breeding well also means thinking about the future,” Emmanuel explains.
His message to young people dreaming of representing Paraguay in livestock is simple but powerful: “Believe in the countryside. Prepare yourselves, study, and never lose passion. Livestock means sacrifice but also satisfaction. If you work with love and consistency, results follow.”
For more information, readers can visit Agroganadera Pukavy on Instagram.
