The food and beverage company Frutika signed an agreement with the Paraguayan flag carrier, Paranair, to serve its juices, nectars and waters on board all of the company’s flights.
This agreement ensures that the brand’s products, such as juices, nectars and waters, will be offered to all passengers on the airline’s flights, in order to position the brand and encourage the consumption of national products.
It was signed by the executive director of Frutika, Cristina Kress, and the general manager of Paranair, Jaime Cassola.
Frutika is the first factory of 100% Paraguayan juices and nectars, which has been operating
since 1997 in its industrial plant located in the community of Kressburgo,
district of Carlos Antonio López, Department of Itapúa.
The company is part of the Kress Group, together with the companies Kimex SRL and Kressburgo SRL and has its own production of fruits such as oranges, grapefruit, mandarins, peaches, among others. The business conglomerate provides employment opportunities to nearly 1,000 people directly and impacts more than 3,000 producers indirectly, thus reaching 4,000 families who benefit from the work associated with the group.
Paranair is the Paraguayan flag carrier airline, whose shareholders are Avmax Group (Canada) and ILAI – Inversiones Líneas Aéreas Internacionales (Spain). Avmax Group is one of the most important companies in the world in the regional aircraft leasing market. ILAI is a company formed by the shareholders of the Spanish airline Air Nostrum, which owns several airlines and maintenance companies linked to commercial aviation such as Flyest in Argentina, ANTA in Paraguay and Medops in Malta.
Paranair is based at Silvio Pettirossi International Airport and flys to a range of international destinations. The airline recently announced that it will soon launch flights to the Chaco from Asunción.
