An estimated 70,000 people attended Palma Joven (Palma Youth) 2026 on Calle Palma on 26 September, filling the historic street for a special edition of the Feria Palmear. The full-day event offered a range of activities for young people and featured a prominent lineup of national artists in the heart of Asunción’s Historic Centre. This was Palma Joven in Asunción.
The arrival of spring
From the early hours, the traditional city centre street welcomed young people and families who participated in various activities celebrating Youth Month and the arrival of spring. The event continued until midnight, with free and open access for all attendees.
The event aims to build upon the legacy of Calle Palma, which for decades was one of the main meeting points for young people in Asunción. Palma Joven revives this tradition with a modern approach, inviting a new generation to experience the street and participate in the ongoing transformation of the Historic Centre.
Diverse musical lineup takes the stage
The day’s music began with one of its most striking visuals, as BaterAsu brought together 129 drummers of all ages to perform simultaneously on Calle Palma. Participants included musicians who had travelled from other parts of the country for the performance.
Throughout the day, the stage hosted acts such as Estación 12, Cami González, Deficiente, Talento de Barrio, and Villagrán, in addition to emerging bands selected for this edition. As night fell, Qmbia Juan and Kchiporros performed for the largest crowds, before Indio Rubio closed the event. The programme also included performances by Kuazar and other national musical acts.
Educational and career opportunities
Palma Joven in Asunción also included a strong focus on providing opportunities for attendees. The National Secretariat of Youth made available 2,607 scholarships for undergraduate degrees, postgraduate studies, and technical institutes, facilitated through partnerships with universities and educational institutions. The scholarship drive was primarily aimed at young people between the ages of 18 and 29.
In addition, dedicated spaces featured stands from public institutions, civil society organisations, private companies, international bodies, and embassies. Here, young people could access information about training, available programmes, and other opportunities. Entrepreneurs and the traditional gastronomic offerings of Palmear were also present.
Supporting the city centre’s revival
The activity extended throughout the Historic Centre, with museums and cultural spaces complementing the main programme. A special public transport plan was implemented to facilitate travel for attendees, including extended hours for electric buses and the Red Búho night bus services.
This year’s attendance of approximately 70,000 people surpassed the tens of thousands who participated in previous editions. The figure confirms the capacity of these events to draw citizens back to the capital’s centre. Palma Joven is now an integral part of the revitalisation process, working alongside Palmear and other initiatives to ensure the Historic Centre once again becomes a vibrant space for daily life, with activities that generate movement and provide new reasons for people to return.
