Warner Bros has expressed interest in exploring potential film and television production opportunities in Paraguay, marking a significant moment for the country’s developing audiovisual sector. Kristina Rosales, Warner Bros’ representative for Latin America, met with Paraguay’s Industry and Commerce Minister Javier Giménez and Rediex viceminister Javier Viveros to discuss possibilities for investment in the nation’s cinema industry.
The meeting represents the first time a major Hollywood studio has publicly explored such opportunities in Paraguay.
Government incentives attract Warner Bros attention
Rosales highlighted that recent policy changes introduced by Paraguay’s government have created an attractive environment for foreign producers and local talent alike. She particularly praised the government’s audiovisual incentives, which she described as essential for encouraging companies like Warner Bros to consider Paraguay as a production destination.
In July, Paraguay’s government announced a significant budget expansion for the National Institute of Audiovisual (INAP), allocating funds from a new source of financing. The initiative provides initial funding of US$2.9 million, with estimates suggesting it could generate more than 4.000 direct and indirect jobs. The government projects the total economic impact could reach US$9 million, benefiting hospitality, transport, logistics and gastronomy sectors.
“These incentives help external producers and talent consider other locations and other producers to work with,” Rosales said when discussing Warner Bros’ evaluation of Paraguay. She emphasised the importance of institutionalising these measures within Paraguay’s legal framework to ensure long-term investor confidence from companies like Warner Bros.
Building local capacity alongside international partnerships
Beyond attracting foreign studios, officials stressed the importance of integrating Paraguayan producers into the audiovisual supply chain. The goal extends beyond simply hosting productions; it aims to develop local talent capable of producing content domestically and exporting it internationally.
This collaborative model would allow Paraguay to establish partnerships with established global firms. Warner Bros represents exactly the type of international partner that could provide expertise, financing and market access to local creative talent. The iconic American entertainment company was founded in 1923, and is renowned for creating and distributing blockbuster movies, TV shows, animation, and franchises like Harry Potter and DC Comics.
Natural advantages and urban transformation
Paraguay offers several competitive advantages for film production. The country’s diverse natural landscapes provide versatile shooting locations, whilst Asunción, the capital, has undergone significant urban transformation in recent years. These factors could position Paraguay as an attractive alternative to established Latin American filming destinations for companies evaluating options like Warner Bros.
Industry convergence around audiovisual development
Rosales attended Paraguay Film Summit 2025, a conference bringing together international audiovisual professionals, government officials and representatives from Paraguay’s creative sector. The event was organised by the Creative Industries Federation in partnership with Rediex and INAP.
The convergence of government backing, financial incentives and Warner Bros’ demonstrated interest suggests Paraguay may finally be developing into a credible production centre for Latin America. Whether Warner Bros proceeds with concrete projects remains to be determined, but the company’s public exploration of opportunities represents a watershed moment for an industry that has long remained marginal in Paraguay’s economy.
Read more: Recently, Paraguay’s National Audiovisual Institute (INAP) announced eight film and television projects selected for public funding as part of its 2025 initiatives, including feature films, documentaries, and series that demonstrate the growing strength of local creative production.
