At Expoalimentaria Peru 2025 – a major fair to be held on 24, 25 and 26 September 2025 in the city of Santiago de Surco, Peru – Paraguay is stepping onto the stage with a cadre of ambitious food and drink brands that combine heritage, innovation, and international aspiration. Among these, Tekove Green, Lufit, Ron Residentas, and Café Quinto exemplify the growing strength of Paraguay’s gastronomic and agro-industrial sectors.
What Expoalimentaria means for Paraguay
Expoalimentaria is a major food, beverage and agro-industry fair in Latin America – a meeting point for producers, buyers, investors, and regulators. Paraguay’s presence at the Jockey Exhibition Centre for the 2025 edition, allows its exporters not only to exhibit products but to benchmark against international standards, forge trade agreements, and establish brand recognition.
For Paraguayan brands the opportunities are many:
- Market access: reaching buyers in Peru, the rest of Latin America, North America, Europe, Asia.
- Certification and compliance: ensuring organic, export-ready certifications are up to scratch.
- Partnerships: with distributors, retailers, food service, co-brands.
- Brand storytelling: leveraging Paraguayan identity (heritage, ecology, tradition) to add value.
Here is a look at what Paraguayan brands offer at Expoalimentaria, and what the world might expect.
Tekove Green: Moringa, organics and ancestral wisdom
Founded on the family estate Finca Santacruz in Colonia Piraretâ, Tekove Green is building its reputation on the organic cultivation, processing, and marketing of moringa oleifera, a plant long prized for its nutritional and medicinal properties.
Since its formal national registration in 2020, Tekove Green has accumulated recognitions including twice being awarded the “Marca País” seal and certifications from the European Union and USDA for its organic output.
Today, its product line includes powdered moringa, capsules, cosmetic‐grade oil, blends such as matcha with moringa, and even combinations with collagen. The company’s reach has grown: in the last year it has delivered over 10,000 items nationwide via distributors and consultants.
At Expoalimentaria, Tekove Green is expected to showcase not only the health value of moringa but also Paraguay’s growing capacity in traceability, organic production, and agro‐exports. Their efforts highlight how traditional knowledge (especially Guaraní) and sustainable agriculture can coexist with modern global markets.
Lufit: Answering dietary diversity
In an age where dietary restrictions and preferences are no longer niche but mainstream, Paraguayan brands are stepping up. Lufit is one such example, producing special‐diet products: Keto, celiac (gluten‐free), low or no sugar, low carbohydrate, vegan, vegetarian, in short, giving consumers choice without compromising on flavour or quality.
Lufit its positioning taps into two powerful trends: rising demand for health‐oriented foods, and increasing export interest in speciality and niche food products. For Expoalimentaria, Lufit offers a chance to position Paraguay not just as a commodity exporter, but as a source of high‐quality, health‐sensitive niche goods.
Ron Residentas: Distilling memory, crafting premium rum
Ron Residentas is a story of Paraguayan identity, craftsmanship, and aspiration. Named in honour of Las Residentas, the women of Paraguay who played heroic roles during the Triple Alliance War, the rum aims to encapsulate history as much as flavour.
Produced artisanally, Ron Residentas uses virgin cane sugar honey (miel virgen de caña orgánica), copper pot stills, and traditional distillation methods. Its variants include a rested (reposado) rum and an aged six years in American oak barrels (añejo).
In its debut local roll-out (September 2022), the brand projected local premium market share, with ambitious plans for export. Production capacity, while modest at first, is designed to scale, especially as interest grows both domestically and abroad.
At Expoalimentaria, Ron Residentas is likely to draw attention from importers and premium spirits connoisseurs, especially those interested in Latin American rum with a compelling back-story and artisanal credentials.
Café Quinto: The rise of Paraguayan specialty coffee
Among the Paraguayan producers carving out space in speciality coffee, Café Quinto stands out. Based in Asunción, this has become one of the country’s leading roasteries of specialty coffee, importing “microlots” and “nanolotes”, often working directly with producers to ensure traceability and quality.
Café Quinto offers coffees designed for espresso-based drinks and for filter brewing; their portfolio includes Geisha, Maragogipe, Paraiso, Esmeralda, among others. Flavour notes span honey, fruit, floral tones, chocolate notes depending on origin and roast.
Such attention to detail, from farm to cup, makes Café Quinto well placed for export markets where speciality coffee is increasingly sought: restaurants, cafés, and discerning consumers. Their participation in international fairs and collaborations (e.g. with spirits, gastronomic festivals, and the ASU Coffee Fest 2025) further solidify their brand.
Expoalimentaria challenges & the road ahead
However, ambition must meet reality: logistics, export tariffs, consistency, scale, and quality control are ever-present obstacles. Smaller producers must ensure they can scale without losing the artisanal qualities that often make their product special. Infrastructure (cold chain, certification bodies, export agents) must support them.
Funding, governmental support, regulatory clarity will also matter. For rum and spirits, rules on alcohol trade, export duties, denominación de origen (if applicable) will shape outcomes. For speciality foods or dietary-restricted products, securing health and food safety approvals in importing markets can be a long process.
Paraguay’s food and drink exporters are increasingly offering more than raw agricultural commodities. If Paraguay can harness its natural resources, artisanal traditions, and growing technical know-how, its brands have every chance of leaving a mark on the international stage.
Expoalimentaria may well be a turning point in how the world sees Paraguayan food: not just as something to eat, but as something to savour, remember, and explore.
