A young population, macroeconomic stability, a regional hub, and a green Paraguay are the four key pillars of the renewed “country brand,” which was presented this week by the Paraguayan government.
On the occasion, the Vice Ministry of Rediex unveiled the new “country brand” strategy, with the presence of national authorities, diplomats, and representatives of the private sector. The objective is to position Paraguay as a prime investment destination in South America, highlighting its competitive advantages in an increasingly demanding global market.
Likewise, the head of the Ministry of Industry and Commerce (MIC), Javier Giménez, emphasised the importance of updating and strengthening Paraguay’s international presence. While it already had a solid foundation, the minister indicated that it was essential to adapt it to current times and align it with the trends that define global competitiveness.
The strategy was the result of a collaboration between the Ministries of Industry and Commerce, Information and Communication Technology (Mitic), and Foreign Affairs (MRE).
Four key pillars to boost economic growth
He also commented that this seal helps showcase the country’s attractiveness, such as its macroeconomic stability, a differentiating factor in the region. He explained that Paraguay has maintained a stable currency for more than 80 years, with low inflation and a controlled fiscal deficit, making it an attractive destination for investment and trade, according to the MIC report.
The second pillar is the country’s geographic position in the region. Minister Giménez explained that, despite Paraguay’s landlocked status, infrastructure development, such as the Bioceanic Corridor, is positioning the country as a strategic connection between oceans and economies, taking advantage of its central location in South America.
The third is a green country, with a sustainable energy mix. In this regard, the Minister highlighted the production and potential of the Itaipu hydroelectric plant. The fourth pillar of the “country brand” is Paraguay’s demographic dividend, with one of the youngest populations in Latin America.
On the other hand, he maintained that the conjunction of the four pillars supports an important brand that will be projected to the world. “May this be the beginning of what we are seeking. May each of you know the brand, may each of you become an ambassador of the brand, an ambassador of Paraguay, an ambassador of this beautiful country,” he concluded.
