One of the world’s largest fresh and healthy food restaurant brands announced that it has arrived in Paraguay through Grupo Vierci, which, from now on, acquires the exclusive rights to manage and develop restaurants for Subway in Paraguay, marking an important milestone in the brand’s expansion in Latin America.
This operation confirms the expansion policy of the organisation in Paraguay, following its mission to generate new direct jobs by strengthening its extensive experience in the food and beverage industry. The group has an outstanding track record of success in representing world-class brands.
The Grupo Vierci, accustomed to managing renowned franchises, will maintain the high standards of quality and freshness that characterize Subway, providing Paraguayan customers with delicious and healthy options. Subway defines itself as “Better Food That’s Good For You.” Better value, better experience and better food.
Subway is one of the largest restaurant brands in the world, offering a delicious menu with fresh and healthy options of sandwiches, salads, soups, and wraps based on chicken, beef, tuna, ham and vegetables, with delicious toppings and a significant difference, its bread baked on the spot. It also offers delicious cookies, chips, and multiple beverage options.
“We are proud to announce this alliance with Subway, a brand recognised both in our country and worldwide for its commitment to bringing healthy, fresh and delicious menu options,” commented Elías Yanho, Director of the Fast-Food Division of Grupo Vierci.
“Our expansion plan will allow us to continue fulfilling our mission of generating new direct jobs for Paraguayans, and the arrival of Subway in the local market reaffirms our conviction to continue investing in the country,” he added.
The arrival of Subway in Paraguay will allow the addition of around 220 direct employees who will join the more than 17,500 employees of the organisation in the eight countries where it operates, honouring the commitment assumed since its foundation 57 years ago to build the path through the generation of decent employment. The inauguration of the first location will be in December, and the opening of 30 branches located in the main shopping malls, universities in the country, and other strategic locations in a 5-year expansion plan is foreseen.
About Subway
As one of the world’s largest quick-service restaurant brands, Subway serves freshly made sandwiches and salads to millions of customers in more than 100 countries and nearly 37,000 restaurants daily. Subway restaurants are owned and operated by Subway franchisees — a network including thousands of entrepreneurs and business owners — committed to delivering the best possible customer experience in their local communities. Subway is a registered trademark of Subway IP LLC.
About Grupo Vierci
Grupo Vierci is a conglomerate of companies with 57 years of continuous growth. It operates several business lines, including supermarkets, industries, fast food, beverage distribution, food, perfumes, electronics, media, real estate, and agriculture. Its operational business centre is in Paraguay, and its commercial activities are developed in Paraguay, Brazil, Chile, Bolivia, Peru, Panama, and Uruguay. From 2021, it will employ more than 17,000 direct employees in the United States.
Nice! I cannot wait for a good sandwich!!