Mercado 4: Asunción’s largest and most vibrant market

Asunción’s largest and liveliest market, Mercado 4 (pronounced “mercado cuatro”), is located in the Silvio Pettirossi neighborhood. On 7th May 2024, Asunción Mayor Oscar Rodríguez celebrated the 82nd anniversary of this market as the ‘the core of workers’. Since 1942, this place has become the largest, and most vibrant market in the Paraguayan capital, where for locals it is the go-to place to get whatever they are looking for.

Step into the market and you are greeted by a lively atmosphere where almost everything is for sale, from household appliances to clothing, toys, vegetables, fruits, meat, spices, and a wide variety of local foods. It is like walking through a bustling bazaar, with new surprises around every corner. Despite the wide selection of goods, this place is more than just a shopping destination; it is also a crossroads of daily lives for local people and the richness of Paraguayan culture.

Affordable Prices and Authentic Paraguayan Cuisine

The price range is generally considered to be very affordable, and cheaper than supermarket chains. They range from G2,500 (approximately USD 0.33) for a pineapple to G5,000 (USD 0.66) for a bag of tomatoes. You can also sample some good Paraguayan food if you visit at lunchtime. Prices range from G7,000 to G15,000 (USD 1-2), depending on the restaurant and dish.

Spreading international awareness through the film ‘7 Cajas’

There is a film called ‘7cajas’ (seven boxes) that brought Mercado 4 international recognition. The film, shot by Paraguayans Juan Carlos Maneglia and Tana Schemboli, was the first Paraguayan movie to win several awards and was shown in cinemas around the world. The movie depicts the real lives of many of the people living here.

Visit Mercado 4

Above all, Mercado 4 is a place where the Paraguayan spirit lives on. Whether conversing in Spanish, Guarani or Jopara, or savouring a refreshing tereré on a hot day, visitors can immerse themselves in the rich tapestry of Paraguayan culture that permeates every corner of this beloved market.

Information:

1.      How to get to Mercado 4?

To get to Market 4, it is recommended to use public transport or services such as Uber or Bolt, as parking can be difficult to find. From Barrio Villa Morra, buses 15-3 or 28-1 are convenient, with stops nearby and only a few minutes away from this iconic location.

2.      At what time it is recommended to visit?

The market is open from 7am to 6pm Monday to Friday, and from 8am to 11am on weekends. Mercado 4 is best visited at lunchtime – around 11am to 1pm is when people pause work and go to have lunch. You may get to know some of the locals and hear more about the place!