Asunción prepares for a fresh wave of style as spring-summer trends 2025 take over wardrobes from late September. This season brings guidance on what to wear and how to adapt global runway influences to Paraguay’s climate and lifestyle. For insight, The Asunción Times speaks to Rodrigo Cuenca, a leading stylist, about the looks, colours and accessories that will set the tone.
Cuenca, a styling specialist for national television, is a fashion design graduate from Universidad Americana, and a consultant in image and personal shopping. In addition to dressing presenters on television, he advises private clients on styles that suit their body type, personality and routine.
“Trends are a guide, not a rule. Choose what flatters you and fits our climate,” he says.
Local influences on Paraguayan style
In Paraguay, spring-summer fashion is strongly shaped by neighbouring countries. “We draw a great deal from Argentina and Brazil,” explains Rodrigo, noting that eastern towns lean towards Brazilian vibrancy, while the south takes cues from Argentina. Both nations, in turn, follow European runways, creating a chain of influence that eventually reaches Paraguayan fashion.
Despite external influences, certain elements repeat annually in Paraguay. Heat demands light fabrics such as cotton, linen and crochet, with loose fits for comfort. Denim remains a staple for everyone, while neutral tones continue to be popular. Brighter shades of red, yellow and pink also return regularly, giving each season a familiar yet refreshed feel.
Spring-summer trends 2025 in womenswear
Expect statement puff sleeves and asymmetry, one-shoulder necklines, uneven hems and cleverly cut separates that balance movement and structure.
“We are seeing bubble skirts again, known in Paraguay as the ‘globito’ style, this time in a more refined version ranging from mini to just-below-the-knee lengths,” notes Cuenca. He adds that balletcore continues: leotard-style bodies, soft tutus and ribbon-tie details, adapted lightly for the heat.
Crochet returns in a big way, with bands, tops and maxi dresses that breathe and layer effortlessly over swimwear. “In Paraguayan summer, less layering is key: airy pieces that allow the skin to breathe.” Prints that nod to local nature and art sit comfortably alongside denim staples, a year-round Paraguayan favourite that mixes easily with lighter knits and crochet.
Menswear focus
For men, the mood is preppy and polished: polos, shirts and T-shirts in classic tones, complemented by stripes and checks. “The polo is back – often oversized – worn tucked or untucked, sometimes even in crochet or open-weave knits,” says the stylist. He also highlights colour blocking, pairing complementary shades such as orange and blue for simple outfits that still feel current.
In terms of silhouette, cargo and workwear-inspired pieces return, balanced with cleaner tops for a smarter street feel. The result is versatile dressing that adapts from casual to semi-formal, with comfort remaining at the centre.
Colours of the season
Neutrals dominate the palette: beige, bone, pearl and soft browns lifted with pastels such as blush pink and light lilac. “Brown is very versatile in warm weather, just choose lighter, ‘dulce de leche’ tones,” Rodrigo advises.
Alongside these softer shades, colour blocking makes a bold return, pairing strong, complementary hues for contrast. Denim blues also remain central, while touches of metallic shine add variety. The overall effect is fresher and more balanced than last year’s louder brights.
Accessories to try
Women’s accessories spotlight silk scarves worn as bandanas or tied to bags, oversized sunglasses with visor-like styles, fringed shoulder bags and the season’s cargo-inspired handbags with pockets. Jewellery goes bigger: wide cuffs, geometric earrings and layered chains. “It is maximal, but curated. One statement piece can carry a look.”
For men, accessories also step up: square or cargo-style bags, layered necklaces, bead bracelets and “evil eye” styles are gaining ground. Sunglasses go oversized too, while watches and subtle boho touches such as leather or wooden bead bracelets add personality without overpowering an outfit.
Shoes lean practical yet chic: ballerina flats, Mary Janes, loafers with lower profiles, pointed flats and plenty of sandals from minimal slides to kitten-heel options. Flip-flops in the Havaianas style also remain essential for everyday wear. For men, footwear ranges from retro tennis trainers and loafers to fisherman sandals and flip-flops, matching the neutral palette of the season.
From runway to real life
For Cuenca, the key is balance: trends are not commandments but references to be reinterpreted. He stresses that no one needs to dress “by the book” or combine every new element at once. Instead, he suggests using them as orientation, choosing pieces that feel natural and align with personal style, so fashion becomes a tool for expression rather than pressure.
As for seasonal heroes, he is clear: “For men, the oversized polo will be the piece everyone wants. For women, crochet wins: fresh, easy and perfect over swimwear or with denim.” With spring-summer trends 2025, Paraguay’s look is light, breathable and personal – global ideas tuned to local life.
Designing through emotion, too, is becoming a powerful thread in Paraguay’s fashion scene. At FADA Fashion Day 2025, 22-year-old Myriam Rivarola presented Laberinto Escarlata, a collection that weaves symbols, personal history and emotional resonance into its very structure: showing that fashion is no longer only about appearance or utility, but also about feeling, storytelling and authenticity.
