The landscape of digital entertainment in Paraguay has recently undergone expansion, with streaming services increasingly shaping how residents access content. In a notable development, Sony Pictures Television and Ueno Bank forged a partnership, introducing the Sony One streaming platform directly to the country.
Ueno Bank customers who subscribe to Sony One using their Ueno credit card get three months of free access. The collaboration brings new, exclusive content to Paraguayan viewers, and it integrates within a dynamic market already served by a diverse array of global platforms.
This collective growth signifies a broader trend of digital content distribution reaching local markets, providing an ever-expanding range of entertainment options for the population in Paraguay at large.
The broader streaming landscape
Beyond the launch of Sony One, the Paraguayan digital entertainment landscape hosts a diverse array of established streaming platforms, each offering a distinct catalogue of content to local viewers. These are the options in June 2025.
- Netflix
Prominent services available include Netflix, generally priced Gs. 31,799 to Gs. 63.678 (US$ 3,99 to USD 7,99) per month. The platform provides a vast selection of films, series, and documentaries. - Max
Max (formerly HBO Max) offers various plans, with prices from Gs. 35.900 to Gs 55,900 (US$ 4,50 to US$ 7,00) per month for its ad-supported tier, featuring content from HBO, Warner Bros, and the Discovery portfolio. - Disney+
Disney+, now integrated with Star+, offers plans such as Gs. 95,557 (US$ 11,99) for Standard and Gs. 135,405 (US$ 16,99) for Premium monthly, providing access to franchises like Disney, Pixar, Marvel, Star Wars, and live sports from ESPN. - Amazon Prime Video
Other notable platforms contributing to Paraguay’s varied streaming ecosystem include Amazon Prime Video, typically available for Gs. 33,900 (US$ 4.25) per month. - Paramount+
Paramount+, which can be accessed for Gs. 34,900 (US$ 4,37) monthly. - Apple TV+
Apple TV+, priced at Gs. 55,708 (US$ 6,99) per month. - MUBI
For those interested in independent and art-house cinema, MUBI offers its service for Gs. 60,000 (US$ 7,51) monthly.
Accessing these services generally requires an internet connection and a compatible device. While a Paraguayan address is not typically a direct subscription requirement, services often verify user location through IP addresses and billing information to ensure regional content licensing compliance. The extended options come at a time when Paraguay moves towards complete analogue blackout by 2029.
