The Family Farming Fairs, an initiative promoted by the Ministry of Agriculture and Livestock (MAG), achieved a total revenue of ₲114,020,695,500 (approximately US$17.3 million) during 2025. This significant sum underscores the remarkable success of Paraguayan farming fairs across the country. The impressive figure is the result of 7,744 agricultural fairs conducted throughout the country.
Throughout the year, the fairs delivered a direct financial boost to 25,588 families. These families are integrated within 3,401 organised producer groups.
A significant boost for rural economies
At their core, the Paraguayan farming fairs operate as vital direct commercialisation channels, a model which intentionally removes intermediaries from the agricultural supply chain. This streamlined approach fosters direct and meaningful contact between the producers who grow the food and the consumers who buy it.
Furthermore, this direct-to-consumer approach allows for more competitive and differentiated pricing. This has a clear positive impact on the household finances of Paraguayan families. It also contributes significantly to lowering the overall cost of the basic family basket, making essential goods more affordable. By connecting farmers directly with the public, the initiative makes high-quality, locally sourced food more accessible to everyone.
Agricultural Fair in Asunción
Approximately 420 small-scale producers, belonging to 16 organisations from the departments of Central, Cordillera, Caaguazú, and San Pedro, are participating regularly in the Agricultural Fair being held in Plaza Juan E. O’Leary, on Estrella Street between Independencia Nacional and Nuestra Señora de la Asunción. This February, families are able to purchase fresh tomatoes from an exceptional harvest, the result of the Summer Tomato Production Program, from the 2025-2026 season.
It is promoted by the government of Paraguay through the Marketing and Agricultural Extension Directorates of the Ministry of Agriculture and Livestock, in order to promote the development and dynamism of the productivity of rural families in the country.
Consumers can access products at differentiated prices, including: Paraguayan cheese, pork, suckling pig, goat, lamb, free-range chicken, duck, and free-range eggs. Also available are corn, cornmeal, red beans, honey, peanuts, butter beans, broad beans, starch, peppers, cassava, sweet potatoes, green vegetables, seasonal fruits, grains, indigenous crafts, flowers, and plants, among others.
