The discovery of Paraguayan beef in a supermarket in Israel by the Paraguayan ambassador to that country, Alejandro Rubin Cymerman, has generated great enthusiasm and pride in the Paraguayan community online.
For Ambassador Cymerman, this encounter with Paraguayan beef in Israel represents much more than the simple presence of a product in a supermarket. For him, it is a symbol of the excellence and commitment of Paraguayan ranchers and institutions like the National Service of Quality and Animal Health (Senacsa) to the highest standards of quality and sustainability in agricultural production, a baseline requirement for exporting products to a highly regulated economy with stringent quality controls.
In contrast to the ongoing drama about the USA applying protectionist measures to block the import of Paraguayan beef products, this finding highlights the exceptional quality of Paraguay’s agricultural products and the growing presence and acceptance in high-profile international markets.
