A multidisciplinary house in Luque is gradually becoming a hub for musicians, artists, and creators. Inside, Venezuelan producer Jhorman José Peña Tamayo (33) is building something more than a studio. His project, La Home Studio, blends music production with community and creative collaboration.
Peña arrived in Paraguay less than a year ago after many years living in Europe. However, the idea behind La Home Studio began long before his arrival. Today, the space hosts music sessions, artistic gatherings, and collaborations across disciplines.
Speaking with The Asunción Times, Peña describes the project in simple terms. “It is a creative venue, a studio, and also a community space. People come here to relax, create, and share ideas.”
A journey back to Latin America
Peña was born in Venezuela’s Lara State but spent much of his adult life abroad. He lived for years in Germany and later in Portugal. Because of that, returning to Latin America felt like a major personal shift.
“This was my first time returning to the region in about 14 or 15 years. In the end, Paraguay chose me.”
The move happened almost by chance. Through one of his music projects, he had connected with artists from Paraguay. Those conversations slowly turned into friendships, and eventually, the country felt like the right place to begin a new chapter.
“I was coming from what felt like an endless winter. I needed warmth and something like spring.”
His first impression was immediate and simple. “The first day I arrived, I ate an empanada and thought, ‘This is it,’” he recalls with a smile. “I fell in love with Paraguay very quickly.”
From DJ booths to independent platforms
Music has always been part of Peña’s life. He grew up in a family of musicians and spent his childhood surrounded by artists and producers. Because of that environment, his connection with music began early.
“My first real contact with music was when I was about 14. That is when I started mixing tracks.”
By the age of 18, he was already performing professionally as a DJ. “That year was explosive for me. Everything happened very fast.”
However, travelling soon became another passion. As he moved between countries, his career evolved beyond DJ performances. Years later, while living in Berlin, he reconnected with music more deeply. “I started producing my own tracks because I wanted opportunities as a DJ there.”
That experience also revealed a major challenge in the music industry. “It is very monopolised and elitist sometimes. Independent artists often struggle to find opportunities.”
The idea behind La Home Studio
Those experiences eventually shaped the idea for La Home Studio. When Peña arrived in Paraguay, he wanted to create a space where artists could collaborate freely. That place is called La Home Studio. The name works like a proper name.
“I wanted something that felt like ‘home’. Something people could simply say naturally, like, “I am at la casa, La Home. The space is actually bigger than what I imagined. Life simply placed it in front of me.”
Today, La Home Studio functions as a recording studio, creative venue, and community hub. The project also hosts La Home Sessions, a filmed music series featuring DJs and independent artists.
“I invite artists who do not always have a stage to showcase their talent. We film the session so they leave with professional material.”
That recording becomes a useful promotional tool. “It works like a portfolio. Almost like a creative CV for the artist.”
A house designed for creativity
Although music is at the centre of the project, La Home Studio welcomes many creative disciplines. Photographers, videographers, and other content creators regularly use the space.
“We have already recorded music videos and done photoshoots here.” Some of that content has even appeared in local newspapers and media outlets, like Lia Love’s photoshoots.
The venue also hosts occasional gatherings and collaborative events. These include brunch sessions, creative meetings, and artistic workshops.
“It is a place where people can eat something nice, listen to music, read a book, or just relax,” Peña explains. The surrounding garden also contributes to the atmosphere. “The nature and the good energy help people disconnect. That is when creativity really begins.”
A vision for Paraguay’s independent scene
For Peña, Paraguay represents a country with strong creative potential. Since arriving, he has met many musicians working independently.
“I see a lot of talent here. But sometimes artists do not have the tools to promote their music.”
In some cases, songs remain unreleased or unavailable on digital platforms. Others struggle to find venues where they can perform live. That is why his wider ecosystem of projects focuses on distribution and support. “The goal is simple. I want to create the opportunities I never had.”
He believes independent musicians play a crucial role in shaping the cultural identity of a country. “The independent scene is what really moves the music industry.”
A message to emerging musicians
For young musicians and DJs in Paraguay, Peña offers one important piece of advice. Writing a song is only the first step.
“Many artists think finishing a song means they have reached the goal. But actually, that is where the journey begins.”
Sharing the music, promoting it, and building an audience requires persistence and ambition. Those steps can be just as important as the creative process itself. For those ready to take that step, spaces like La Home Studio may offer a starting point. “This place exists for creativity. If you have something to express, there is always room for that.”
VIP Card benefits
As a VIP member of The Asunción Times, you can enjoy special benefits at La Home Studio simply by presenting your VIP Member Card. Upon arrival, VIP members can choose a complimentary welcome option: a drink, a cocktail, or a small serving of snacks or food.
To check future events, projects, or opportunities, follow Jhorman Peña on Instagram.
