Whether you are a resident in Paraguay, a newcomer settling into Asunción, or just in need of upgrading your gear, navigating tech shopping in Paraguay can be a surprisingly pleasant experience. If you know where to look. While local availability and pricing may differ from what you are used to, Paraguay has a growing tech retail scene, offering everything from laptops and smartphones to high-end photography equipment and gaming consoles.
The Asunción Times prepared this comprehensive list of options to guide you through the best tech stores and online platforms available. From well-known chains to specialised shops in ‘tech and electronics haven’ Ciudad del Este, there is something for every tech enthusiast. Be sure to check for seasonal promotions or import deals to maximise your savings!
Tech stores and malls in Asunción
Asunción, Paraguay’s capital, offers a mix of shopping malls, retail chains and specialised tech shops.
Paseo La Galería, and Shopping del Sol: Two of the city’s most upscale malls house various tech retailers. Multinational chains like Tupi or Mobile Zone often have flagship stores here, offering both new gadgets and accessories. You will find tablets, phones, routers, and MacBooks or Windows laptops.
RadioShack is a well-established electronics retailer in Asunción, renowned for its extensive selection of over 1,000 technological products, including mobile phones, laptops, televisions, and high-tech home appliances like air conditioners and refrigerators.
Shopping Mariscal is located in a trendy neighbourhood, this mall includes several small electronics shops and offers a more laid-back experience. Tech services like phone repairs or second-hand sales are also available.
Asunción Super Centro (Downtown): For those who enjoy browsing street-level tech stores, head to Palma and Estrella streets. Here you will find independent retailers selling everything, from USB cables to PC components. Be cautious and look for shops with good reputations and clear warranties.
Nissei Paraguay (Asunción branch): One of the country’s most reliable names in tech, Nissei offers a wide variety of products including smartphones, headphones, smartwatches, tablets and more. Though their flagship store is in Ciudad del Este, their Asunción location is popular among locals and newcomers for quality assurance and competitive prices.
Bristol is known for its household appliances, air conditioners, mobile phones, televisions, and a wide array of home essentials. With over 80 branches across the country and employing more than 2,000 people, it offers competitive pricing and free delivery options, making it a go-to choice for locals and visitors alike.
Alemania Cell is renowned for its wide range of smartphones, accessories, and tech gadgets. As a pioneer in the market, it offers convenient online purchasing and is located in major shopping centres.
Ciudad del Este: Paraguay’s tech and business capital
If you are serious about tech shopping, a trip to Ciudad del Este is a must. Bordering Brazil and Argentina, this city is known across South America as a tech and electronics haven.
Shopping Paris, and Shopping China: These modern malls cater to tech-savvy buyers. Expect duty-free options, multilingual staff, and a vast inventory, from GoPros to gaming PCs. Products are often cheaper here due to the city’s tax and customs structure.
Newzone: This is a prominent tech store in Ciudad del Este, renowned for its extensive range of electronics and imported goods. Unlike other major tech retailers in the city centre, which typically close at 4:00 PM, Newzone stands out by remaining open until 10:00 PM. This extended schedule makes Newzone a prime destination for late-night tech purchases.
Atacado Connect: This is a highly regarded tech store, celebrated for its diverse selection of technological products, including smartphones, tablets, and home devices. However, it is particularly renowned for its extensive range of video games, making it a go-to destination for gaming enthusiasts. With a strong reputation in the gaming community, Atacado Connect stands out as a premier retailer for those seeking the latest in video game entertainment.
Nissei Paraguay (flagship store): With decades of experience, Nissei has earned a reputation for authenticity and variety. Their website is easy to browse, and they deliver across the country. For buyers seeking warranty-backed and original goods, this is a top choice.
Cellshop, and Mega Eletrônicos: These are among the largest distributors in Ciudad del Este. Their catalogues include top global brands and professional equipment. It is common for shoppers to cross from Brazil or Argentina specifically to shop here.
Tips for safe and smart tech shopping in Paraguay
- Compare prices online first: Most stores like Nissei, Cellshop, and Mega offer online catalogues with current pricing. Doing a quick search can help you spot deals or avoid overpaying.
- Ask for a legal invoice (factura legal): This official receipt ensures warranty validity and is especially important for big-ticket items.
- Do not be afraid to bargain in Ciudad del Este: In non-chain stores or local outlets, prices can often be negotiated, especially if paying in cash.
- Look for multilingual support: In Ciudad del Este, many stores cater to Brazilian and Argentine shoppers, so you will often find staff who speak Spanish, Portuguese, and sometimes English.
Tech shopping in Paraguay, whether in Asunción or Ciudad del Este, can be both cost-effective and reliable when you stick to established sellers. With a bit of research and local advice, you will find it easy to stay connected and up to date in your new home.
Also find The Asunción Times’ Paraguay Startеr Pack: A 101 Guidе To Evеryday Apps.
