Asunción’s real estate scene is undergoing a remarkable transformation, with investors from across the world arriving in Paraguay’s capital to understand the market’s current momentum, its stability, and opportunities. At a recent ZUBA real estate investor gathering, attendees shared with The Asunción Times their insights into why Paraguay is becoming one of the region’s most compelling destinations for property investment in the region.
A market shaped by rapid growth and newcomers
Across Asunción, daily life itself reflects a deep shift. Alejandro Zucolillo, CEO and co-founder of ZUBA real estate and speaker at the event, described these small, but telling changes.
“Before when you would go to a restaurant, you would know everyone there. But now? About 5% of the people you know, 10% maximum” Zucolillo said. “And you start hearing a lot of people speaking different languages. This also changed. Asunción, in 2024, was the city that grew the most in terms of digital nomads as a percentage of its population in the world.”
Paraguay is the country with the highest tourism growth, as per the World Tourism Barometer of United Nations Tourism. For Zucolillo, these figures signal “an explosion of change,” strengthened further by the type of people now arriving in the country.
Zucolillo also pointed to a unique social dynamic that outsiders often notice immediately. “You will probably find a huge building and a beautiful house, and then right next to it, a little ranch with two chickens.” In his view, this peaceful coexistence reflects something powerful about Paraguayan society, and adds to its appeal. He described it as part of what “instantly enamours” many newcomers.
A stable environment for long-term investment
Several investors highlighted Paraguay’s stability. Paraguayan Diego Royg Marchuk, one of the participants, described the current real estate boom as a moment of clear opportunity. “We are seeing a lot of developers, new players coming,” he said. He explained that the trend points to continued growth and that many people are entering the sector to take advantage of this moment.
Royg Marchuk emphasised why Paraguay stands out to him. “The economy is very stable, politics are stable.” In his opinion, the country is growing at a fast rate and will continue to expand in the coming years. “I do believe in this country, I do trust this country,” he added. For him, the combination of development, opportunity, and stability makes the market highly attractive.
Paraguay’s major tax reform
Zucolillo also offered historical context. He recalled the major tax reform of 2003, when Paraguay lowered its rate from 30% to 10%. According to him, this shift doubled government income because it reduced tax evasion, and encouraged businesses to operate formally.
The change also helped attract foreign direct investment and supported export-oriented industries. He explained that these conditions made Paraguay a cost-competitive environment with clear rules, which helped transform the business landscape.
Choosing where to invest
For many new investors, the challenge is deciding where to place their money. With so many developers operating in Asunción, there is a growing need for clarity, data, and fresh perspectives. At the event, several participants described their personal strategies.
One investor from the Netherlands, Erwin Paauwe, explained why he prefers developers like ZUBA real estate, who build for the domestic middle-class market. “I think the price range where they build is really for local people,” he said.
For him, this market allows locals to access affordable apartments while offering investors a faster return. “In this structure, in five or six years, you have the investment back.” In contrast, he noted that higher-end areas often require waiting for a buyer willing to pay premium prices.
Authenticity, data, and guidance
With many developers across Asunción, investors are evaluating a wide range of options and looking for reliable information. Meetings like this one help participants compare experiences, ask questions, and understand how different companies operate.
Paraguayan Sofia Domaniczky, another attendee, described how important community and orientation are when settling in Paraguay. “I am really happy that there is a community that receives people and helps them connect.” She believes that everyone should have a trusted local guide to understand the country’s unique dynamics. “It is a really interesting opportunity,” she added, especially for those considering investment.
A market full of possibility
Paraguay’s real estate market is moving quickly. Investors arriving in Asunción are seeking stability, opportunity, and a clearer understanding of where to place their resources. As the city grows and becomes more international, interest continues to rise.
For many, the appeal lies in the combination of economic stability, accessible price ranges, and a market that still has significant room to expand. Events like this allow investors to hear from their peers, compare perspective,s and navigate an environment that offers both promise and complexity.
More information on ZUBA’s official website, or reach Angelique, in English or Spanish, at ZUBA through Whatsapp: +595 974 769769.
